Case Study: 18.21 Man Made

18.21 Man Made is... Not actually alcohol. They offer a range of premium grooming products in the spirt of the speakeasy. They are built on Shopify and drive traffic mostly through [...]

Case Study: 18.21 Man Made 2018-04-30T22:17:49+00:00

Case Study: Oats Overnight

Oats Overnight is... An innovative and fast growing food brand based in Los Angeles. Their customer acquisition strategy is heavily focused on digital marketing and social media. Visit their Instagram, @oatsovernight [...]

Case Study: Oats Overnight 2018-04-30T23:44:50+00:00

Brand Storytelling

Every brand has a story — and most of them revolve around your ‘why’. Why you got into the industry Why you’re passionate about your products Why it matters to you Every brand has a ‘why’ and it’s what differentiates [...]

Brand Storytelling 2018-03-14T14:19:41+00:00

What Facebook’s Algorithm Change Means for Influencer Marketing

Recently, Mark Zuckerberg announced major changes coming to Facebook's news feed algorithm. However, unlike changes in the past, the new algorithm is set to favor family and friends while limiting fake news and fast-food style media (think: cat videos and memes). [...]

What Facebook’s Algorithm Change Means for Influencer Marketing 2018-01-24T14:32:41+00:00

How The New FTC Regulations Will Affect Sponsored Instagram Posts

It’s nearly impossible nowadays to scroll through Instagram without seeing some form of sponsored content or celebrity endorsement. It’s become so commonplace that we’ve come to passively accept it as easily as the 30-second advertisements sandwiched between our favorite television programs. However, [...]

How The New FTC Regulations Will Affect Sponsored Instagram Posts 2018-01-16T21:04:16+00:00