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Collect email & SMS subscribers from Instagram DMs

Faster List Growth

Instagram users can now subscribe to your Klaviyo email & SMS lists in 1-click

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Renée, Email Marketing at CBC

"We've seen a 69% increase in our SMS subscriber growth rate thanks to Gatsby and this approach. We're on track to add hundreds of new subscribers monthly from this, with minimal time and cost."

How it works

Step 1
Connect Gatsby with your Instagram & Klaviyo accounts

Step 2
Design an Instagram campaign, like a giveaway

Step 3
Instagram users subscribe to your Email & SMS from DMs


Do a live demo

To experience the list growth feature, follow these simple steps:

Best to do this demo from your phone

Search for our Instagram user: @dothedemo

Send us a DM with the keyword "Go" to experience the demo.

You'll automatically be prompted to reply with your email or phone number to join our Klaviyo list right from the DM.

For a real world example, see how this brand used a giveaway with the keyword of "SWIM" to trigger their DM flow:

Little Trouble Gatsby Giveaway IG Story and Post

Note: the SMS feature is currently only available for US and CA numbers. If you're outside those regions, contact us to join our Country-Code Wait List.

Fast is fun little trouble
Dinah, Founder at Little Trouble

"This is so fun! We use ManyChat too but they don't offer any kind of Klaviyo integration like this. Gatsby's new DM feature is allowing us to get more value out of our active Instagram community by turning those followers into SMS subscribers..."

Read the whole review
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Klaviyo Elite Partners

Klaviyo Elite

We're Klaviyo Elite partners because of the power and breadth of our integration together.

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Gatsby DM Design Editor
Quick and easy

Quick to set up

Gatsby's DM design editor makes it super easy to customize the triggers and infuse your brand into the DM flow.

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Flows for Instagram & TikTok

Flows for UGC

Now with Instagram data syncing to Klaviyo for these subscribers, unlock flows that boost social engagement.

Learn more
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Grow your reach

Flows to get followers

Segment subscribers by those that follow you on Instagram vs those that don't yet. Trigger flows to get those customers following you.

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Steven, Founder at Kinsley Armelle

"Gatsby has been an impressive app for a few years now. What really sets this software apart is the commitment to ongoing development and evolution in a direction that makes sense for customers..."

Read the whole review

New to Gatsby? Start with 0 and start building!

Essential features for streamlined Instagram management and growth
Unlimited Instagram UGC tracked & saved
Basic Instagram DM automations
Instagram insights
Klaviyo & other common integrations
Email support
Core Plus
Unlock Advanced DMs for Klaviyo email & SMS list growth and more
Everything in Core, PLUS:
Advanced Instagram DM automations
Email & SMS list growth from DMs
Referral codes & measure sales
Connect all your Instagram accounts
Email & phone support

Frequently Asked Questions

Free Trial?

Yep the Core and Core+ plans both come with a free trial.

Setup Time?

It only takes a few minutes to launch a DM campaign that collects subscribers.

Social contacts are profiles with a social media username and an email or phone number.

For more detail:

Social contacts are specifically just the profiles in your Gatsby account that can sync with integrations, typically when an Instagram User provides you with their email or phone.

Even if your brand has lots of Instagram followers or lots of email and SMS subscribers already, most companies start with zero social contacts.

Profiles are created for all Instagram users tagging or DMing you, but those are without their email or phone and are simply called "Social Profiles". Each plan includes 10x the social profiles at no extra cost. For example, with 5,000 social contacts, you can have up to 50,000 social profiles.

Brands with no social contacts can have up to 2,500 Social Profiles before moving up to the next volume tier. There's no limit on the amount of UGC tracked per profile or contact.


Nope! They would have to give you their email or phone number to be a social contact.

Most brands are new to having social contacts, so clients often start with zero in Gatsby.

Your volume of social contacts' growth depends on your attention to this channel.

If you have 100,000 Instagram followers or 100,000 Klaviyo contacts, that does not mean you'll have 100,000 social contacts.

For perspective, your number of Klaviyo contacts will likely outnumber your Gatsby social contacts, as only a portion of your Klaviyo subscribers will become social contacts.

Yes, you can archive or suppress any social contacts you no longer want to be tracking Instagram or TikTok content from and therefore exclude them from your billing.

Sure, just contact us and we can implement hard limits on your account, so your billing will never go above your limit. Contacts that you collect after your limit is reached will live in an Archived or Suppressed state which you can activate down the line.

You can contact us to change your limits anytime.

It is suggested that you review the following Suggested SMS Disclosure Information.

You can included your disclosure text in the Auto-Reply Body. For example:

SMS Disclosure Info DM

We suggest you design a giveaway or other type of campaign around this strategy. 

For example:

Little Trouble Gatsby Giveaway IG Story and Post

For more details, check out the this guide.

That's right, this is based on USA currency.

Yes! No credit card is required to create your Gatsby account. When you're ready to launch your program, both plans come with a 7-day free trial.

SMS capture is supported for US and Canadian phone numbers. Contact us to upvote your country next!

And while SMS may not be supported in your country yet, you can still use the new Advanced DMs to collect email subscribers or drive Instagram users to your website.

While Gatsby has powerful integrations with Attentive, Yotpo, Sendlane and others, for the moment, this specific feature of collecting Email & SMS Subscribers from DMs is only supported for Klaviyo. We'll be rolling out support for other platforms soon.

Learn more about our available integrations here:

"The integration with Klaviyo is as close to seamless and perfect as you can get!"

Katelynn Cheekbone Beauty

Grow faster

Use Instagram as a channel for list growth