--- title: Lingua Franca converts 1,000+ Instagram Followers into Email Subscribers in Under 1 Week description: Lingua Franca converts over 1,000 Instagram followers into email subscribers in under a week using an Instagram giveaway and Gatsby + Klaviyo integration. image: https://gatsby.ai/hubfs/Screenshot%202024-04-26%20at%205.19.13%20AM.png --- [Skip to content](https://gatsby.ai/case-studies/lingua-franca-list-growth#main-content) [![Gatsby-PoweredByKlaviyo-Logo](https://gatsby.ai/hubfs/Gatsby-PoweredByKlaviyo-Logo.svg "Gatsby-PoweredByKlaviyo-Logo")](http://Gatsby) - [Klaviyo Acqusition](https://www.klaviyo.com/newsroom/gatsby-acquisition) - [Log in](https://next.gatsby.run/login) - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) # Lingua Franca converts 1,000+ Instagram Followers into Email Subscribers in Under 1 Week by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) on April 26, 2024 - 1000+ ##### New Subscribers Lingua Franca converted 1,000 of their Instagram followers into email subscribers with a single Instagram giveaway. - 7 ##### Days It took just 7 days to surpass 1,000 email subscribers from Instagram, with minimal setup and management. [Lingua Franca](https://linguafranca.nyc/) is an innovative and creative fashion brand. They started with luxury cashmere sweaters, hand-stitched by women in NYC, and have grown to support a variety of categories, even wallpaper! With over 150,000 Instagram followers and an active community, Lingua Franca needed a way to convert more of those followers into email & SMS subscribers. They recognized how fragile an Instagram relationship can be - as they are at the whim of Meta's algorithm to serve up their content to their audience - so they jumped at an opportunity to seamlessly convert their social community into their owned channel on Klaviyo. ![Lingua Franca DM Example Gatsby List Growth](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20DM%20Example%20Gatsby%20List%20Growth.png?width=958&height=660&name=Lingua%20Franca%20DM%20Example%20Gatsby%20List%20Growth.png) ## Executive Summary The company created an Instagram giveaway that generated high engagement and drove over 1,000 Instagram followers to subscribe to their email list in 6 days. The kicker? Those 1,000 followers subscribed directly from their Instagram DMs. ![Lingua Franca Gatsby Instagram Giveaway Post](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20Gatsby%20Instagram%20Giveaway%20Post.png?width=2500&height=1866&name=Lingua%20Franca%20Gatsby%20Instagram%20Giveaway%20Post.png) ##### Integrations [Klaviyo](https://gatsby.ai/klaviyo), [Shopify](http://apps.shopify.com/gatsby) --- ## Problem They approached Gatsby to address three main needs: 1. Own their Instagram relationships - a major opportunity 2. Automation - campaigns need layers of automation at their scale 3. Attribution - measure sales from Instagram followers --- ## Solution When the Lingua Franca team heard Taylor Swift's new album mention the Chelsea Hotel, they jumped on the moment to develop a [Tortured Poets & Modern Idiots](https://linguafranca.nyc/collections/classic-new-arrivals/products/tortured-poet-t-shirt#) collection - in honor of the hot album. Within hours of Taylor's album dropping, the team designed an Instagram giveaway to promote their new product and encourage all their Swifty followers to engage. ![Lingua Franca Giveaway Instagram Stories](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20Giveaway%20Instagram%20Stories.png?width=1125&height=1125&name=Lingua%20Franca%20Giveaway%20Instagram%20Stories.png) The process to set this up was simple, as they generated just two Instagram DM auto-replies in Gatsby. ![Gatsby Instagram Auto Replies Lingua Franca](https://gatsby.ai/hs-fs/hubfs/Gatsby%20Instagram%20Auto%20Replies%20Lingua%20Franca.png?width=3420&height=1042&name=Gatsby%20Instagram%20Auto%20Replies%20Lingua%20Franca.png) #### Step 1: Auto-Reply on Keyword "POET" ![Auto Reply Keyword Poet Lingua Franca](https://gatsby.ai/hs-fs/hubfs/Auto%20Reply%20Keyword%20Poet%20Lingua%20Franca.png?width=2722&height=1654&name=Auto%20Reply%20Keyword%20Poet%20Lingua%20Franca.png) When an instagram user DMs them the word "POET", they auto-reply with the following message: "Yay! To finish your entry, reply with your email and join our list!" #### Step 2: Auto-Reply for Email Capture ![Auto Reply Email Capture Lingua Franca](https://gatsby.ai/hs-fs/hubfs/Auto%20Reply%20Email%20Capture%20Lingua%20Franca.png?width=2730&height=1598&name=Auto%20Reply%20Email%20Capture%20Lingua%20Franca.png) When an Instagram user DMs with their email address, they auto-reply with a branded "Modern Idiots" button to join their email list. This drove over 1,000 email subscribers in under a week. ![Lingua Franca DM Example Gatsby List Growth](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20DM%20Example%20Gatsby%20List%20Growth.png?width=958&height=660&name=Lingua%20Franca%20DM%20Example%20Gatsby%20List%20Growth.png) ![Lingua Franca AutoReply and Insights](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20AutoReply%20and%20Insights.png?width=2354&height=1122&name=Lingua%20Franca%20AutoReply%20and%20Insights.png) #### Step 3: Welcome Flow Depending on your setup, these new email or SMS subscribers can immediately drop into your Klaviyo Welcome Flow. Or you can choose to drop them into a giveaway specific Klaviyo Flow. Lingua Franca chose to do both. #### ![Lingua Franca welcome flow](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20welcome%20flow.png?width=2040&height=1484&name=Lingua%20Franca%20welcome%20flow.png)  ![Lingua Franca Tortured Poets Email](https://gatsby.ai/hs-fs/hubfs/Lingua%20Franca%20Tortured%20Poets%20Email.png?width=2018&height=1578&name=Lingua%20Franca%20Tortured%20Poets%20Email.png)   #### More on the Klaviyo Integration: In addition to gaining new email subscribers from Instagram, the social properties for each of these subscribers also syncs to Klaviyo now as well. This includes how many Instagram followers each new subscriber has, along with events for when they follow the brand and publish UGC. ![Klaviyo Email Subscriber Showing DM Keywords](https://gatsby.ai/hs-fs/hubfs/Screenshot%202024-05-02%20at%205.17.19%20PM.png?width=3016&height=1610&name=Screenshot%202024-05-02%20at%205.17.19%20PM.png) And Instagram UGC / mention events too! ![Gatsby Instagram metrics in Klaviyo](https://gatsby.ai/hs-fs/hubfs/Gatsby%20Instagram%20metrics%20in%20Klaviyo.png?width=1296&height=636&name=Gatsby%20Instagram%20metrics%20in%20Klaviyo.png) ![Gatsby homepage overview klaviyo sync](https://gatsby.ai/hs-fs/hubfs/Gatsby%20homepage%20overview%20klaviyo%20sync.png?width=3000&height=1500&name=Gatsby%20homepage%20overview%20klaviyo%20sync.png) This additional Instagram data in Klaviyo allows them to trigger Flows that convert more subscribers into Followers, and flows that encourage and reward for UGC among their influential customers. Want to set flows like those up? Check out our flow templates or reach out to one of our preferred agency partners like [eBusiness Pros for a hands-on Gatsby launch package](https://ebusinesspros.com/gatsby-launch/). #### What's next? In the coming days, Gatsby will release a feature that tracks all the orders & revenue that these new Instagram-driven subscribers spend with Lingua Franca. We will update this case study with attribution and revenue metrics when available.   What's next?  [Learn more about List Growth from DMs](https://gatsby.ai/klaviyo-list-growth) [Learn more about our Klaviyo Integration](https://gatsby.ai/klaviyo) [Schedule a call to see if this strategy works for you](https://gatsby.ai/meetings/brett-bernstein/listgrowth) [Create your Gatsby account](https://next.gatsby.run/signup) Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://gatsby.ai/case-studies/lingua-franca-list-growth) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://gatsby.ai/case-studies/lingua-franca-list-growth) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://gatsby.ai/case-studies/lingua-franca-list-growth) ## Related Articles [![](https://gatsby.ai/hubfs/Lingua%20Franca%20Birkenstock%20Collab.png)](https://gatsby.ai/case-studies/lingua-franca-early-access) ### [Lingua Franca Converts 500 Instagram Followers into Email & SMS Subscribers for Birkenstock Early Access](https://gatsby.ai/case-studies/lingua-franca-early-access) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/Baileys%20CBD%20(1).png)](https://gatsby.ai/case-studies/baileys-cbd) ### [Bailey’s CBD: Instagram Bio 'Always On' Campaign Achieves 83% Subscriber Conversion Rate](https://gatsby.ai/case-studies/baileys-cbd) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/J%20Skis%20Giveaway.png)](https://gatsby.ai/case-studies/j-skis-instagram-giveaway) ### [J Skis Giveaway Converts 1,000+ Followers to Email/SMS in 5 Days](https://gatsby.ai/case-studies/j-skis-instagram-giveaway) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) #### About - [Reviews](https://apps.shopify.com/gatsby/reviews) - [Uptime](https://stats.uptimerobot.com/v6gzwtOoEK) - [Log In](https://next.gatsby.run/login) #### Klaviyo Resources - [Overview](https://gatsby.ai/klaviyo) - [Acquisition](https://www.klaviyo.com/newsroom/gatsby-acquisition) #### Request Access - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) --- [![Absolut theme logo](https://gatsby.ai/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=1080&name=absolut-logomark-nobg.png "Absolut theme logo")](http://Gatsby) ©Copyright 2025. 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