--- title: Gatsby description: Business Content in the Age of Quarantine Safe to say, it’s a brave new world as we enter unprecedented times in response to COVID-19. Many of us are adapt --- [Skip to content](https://gatsby.ai/blog/post/content-in-the-age-of-quarantine#main-content) [![Gatsby-PoweredByKlaviyo-Logo](https://gatsby.ai/hubfs/Gatsby-PoweredByKlaviyo-Logo.svg "Gatsby-PoweredByKlaviyo-Logo")](http://Gatsby) - [Klaviyo Acqusition](https://www.klaviyo.com/newsroom/gatsby-acquisition) - [Log in](https://next.gatsby.run/login) - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) # Content in the Age of Quarantine by [Admin](https://gatsby.ai/blog/author/admin) on October 12, 2023 Business ## Content in the Age of Quarantine Safe to say, it’s a brave new world as we enter unprecedented times in response to COVID-19. Many of us are adapting to working from home for the first time, sharing spaces with families or roommates, and discovering innovative ways to connect with each other when in-person gatherings are (temporarily) a luxury of the past. But let’s focus on the positive: The desire for connection has never been more real. In an almost immediate response to quarantine lifestyle, our relationship to devices has changed -- some might say, deepened. Social media has taken on a whole new significance -- we’re using it to connect with each other in novel ways. Group video-calls are not just for work anymore; they’re for [brunches](https://nypost.com/2020/03/20/how-new-yorkers-have-turned-their-homes-in-digital-house-parties/), workouts, [dance parties](https://lifehacker.com/how-to-get-into-dj-d-nices-virtual-club-quarantine-danc-1842447929), and even [weddings](https://abc7ny.com/society/couple-livestreams-central-park-wedding-amid-covid-19-crisis/6033443/). The economy has all but shut down, but more people than ever are looking for content to pass the time, ease their anxiety, [provide information](https://socksforneuropathy.com/my-feet-are-burning-understanding-peripheral-neuropathy/), and substitute for in-person experiences. Food delivery and e-commerce are doing well, but you can’t FedEx an experience. In response, influencers, digital, and social media teams in nearly every industry across the world are pivoting their content calendars -- sharing more raw, authentic and relatable content. Instagram posts are more lo-fi and less polished than they were a week ago. There are more videos, Instagram Lives, and experiential content designed to make up for what we can’t do in person. Looking at Italy, who’s a few steps ahead of us in their shelter-in-place response, [TechCrunch](https://techcrunch.com/2020/03/17/nielsen-explains-how-covid-19-could-impact-media-usage-across-the-u-s/) reported that “live streaming across YouTube, Twitch, Facebook and Mixer grew by more than 66% in Italy between the first week of February and \[mid-March\], according to StreamElements, and viewers were watching nearly double the number of channels.” Live-stream content has always existed, but now it’s de rigueur. Here are some ways you can update your content to be more relevant during a time when consumers are feeling a bit more vulnerable: - Be sensitive: ultimately, we all want to increase sales, but now is not the time to be uber promotional. Adopt a softer approach, referencing products in a way that feels relevant to the current situation. Keep this in mind when partnering with influencers as well! - Bring in your team: many brands are taking the opportunity to humanize their teams, sharing content from their team members in a fun, casual and approachable setting. Is Sally from Social Media really good at designing a shelfie? Have her teach your followers how to do this at home! - Try new things: Now is the time to get resourceful. If there’s something you’ve been toying with testing out, seize the opportunity. People are craving newness! While our routines will one-day get back to normal, our new relationship to content both as producers and consumers is here to stay, and we think that’s a good thing! ‍ Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://gatsby.ai/blog/post/content-in-the-age-of-quarantine) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://gatsby.ai/blog/post/content-in-the-age-of-quarantine) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://gatsby.ai/blog/post/content-in-the-age-of-quarantine) ## Related Articles ### [3 Ways to Use UGC](https://gatsby.ai/blog/post/3-ways-to-use-ugc) Industry ## 3 Ways to Use UGC by [Admin](https://gatsby.ai/blog/author/admin) ### [Social Checkouts Now Available](https://gatsby.ai/blog/post/social-checkouts-now-available) Updates ## Social Checkouts Now Available by [Admin](https://gatsby.ai/blog/author/admin) ### [On Measuring Influencer ROI](https://gatsby.ai/blog/post/on-measuring-influencer-roi) Industry ## On Measuring Influencer ROI by [Admin](https://gatsby.ai/blog/author/admin) #### About - [Reviews](https://apps.shopify.com/gatsby/reviews) - [Uptime](https://stats.uptimerobot.com/v6gzwtOoEK) - [Log In](https://next.gatsby.run/login) #### Klaviyo Resources - [Overview](https://gatsby.ai/klaviyo) - [Acquisition](https://www.klaviyo.com/newsroom/gatsby-acquisition) #### Request Access - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) --- [![Absolut theme logo](https://gatsby.ai/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=1080&name=absolut-logomark-nobg.png "Absolut theme logo")](http://Gatsby) ©Copyright 2025. 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