2022 BFCM Playbook

It may feel like summer just ended, but with Labor Day in the rear view mirror, we’re now in the express lane to the holiday season! And that means everyone from retailers to consumers to economists will be eagerly anticipating holiday sales. This year’s Black Friday/Cyber Monday (aka BFCM) kicks off November 25, but that doesn’t necessarily mean the deals start then – in recent years, Black Friday deals have been inching closer and closer to Halloween – frightful, indeed! So what’s ahead for e-commerce?
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In addition to earlier sales, experts are predicting steeper discounts, as nervous retailers anticipate supply chain shortages, while trying to move stock and recoup some missed sales from a sluggish summer. But while all of that is (educated) speculation, one thing is for sure: when it comes to Black Friday, there’s always a few surprises in store – anything can happen!

So to get prepared, arm yourself with a few game plans – don’t worry, we’ve got you covered: your own community can be the key to a successful Black Friday!

Read the full playbook here.

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