We're excited to announce Gatsby's newest feature: Instagram Follow Status.
This powerful new insight is designed to get you more Instagram followers, specifically more of your customers following you on Instagram.
This feature opens up a wide range of benefits including increased social engagement, better retargeting, and higher brand value.
Plus, in true Gatsby fashion, you can now use this as a filter in Gatsby DM auto-replies for more targeting automated engagement.
For example, the following screenshot shows an automated DM response to a customer who tags you in their Story AND has > 500 Followers BUT doesn't follow you yet:
In addition, you can sync this insight to Klaviyo, Loyalty programs and more for Segments and Flows that get you more Instagram Followers.
For example, this is the new "Follows You" profile property in Klaviyo:
You can now build Klaviyo Flows to get more Instagram followers
or
Give LoyaltyLion points when customers follow you
1. Instagram to Klaviyo
How to use Klaviyo to get more Instagram followers:
1. Create a segment of your customers who follow you on Instagram
2. Create a segment of your customers who don't follow you yet
3. In addition to the Profile Property switching from False to True when they follow you, Gatsby also sends an event (or metric) to Klaviyo so you can trigger flows based on the event action itself:
Imagine all the ways you can use this data, for example:
1. Flows to get more customers following you on Instagram
2. Flows to thank customers when they do follow you
3. Insight into how much money your followers spend vs non-followers
4. Insight into how quickly after following you, they purchase products
The value here is near limitless, connecting all this Instagram data to Klaviyo and your CDP.
But this Instagram Follows You functionality doesn't just work with Klaviyo, it also works with Attentive, Yotpo, LoyaltyLion, Stamped and more.
Let's look at how this works with LoyaltyLion.
2. Instagram to Loyalty
How to use LoyaltyLion to get more Instagram followers:
1. Create a new Points campaign for Follow us on Instagram
(Note: this is different than what LoyaltyLion offers out of the box, as Gatsby will fully verify that this person complete the Follow action)
2. Follow the steps in our integration guide for the setup details.
Note: In order for Gatsby to know if the person follows you on Instagram, they have to either tag you in their Story or DM your brand. This is why it's important to ask all customers and ambassador applicants to DM you to verify their handle with you. Chat us for more details on this.
Key Product Features:
Effortless Klaviyo, Attentive and Yotpo Integrations: Gatsby's Follow Status effortlessly integrates with your Email & SMS tools, offering brands a streamlined solution to grow your Instagram following.
Real-time Follower Identification: Identify new followers in real-time with the Follow Status, ensuring that your brand can promptly engage with them through personalized Klaviyo Flows messaging.
Precision with Follow Status Segmentation: Segment your audience based on their Follow Status. Craft targeted messages for those already following your brand and those yet to do so, maximizing the impact of your communication.
Automated Gratitude Messaging: Express appreciation to new followers seamlessly. The Follow Status Tracker automates the delivery of thank-you messages through Klaviyo Flows, creating a personalized and timely acknowledgment for each follower.
Why it Matters
Streamlined Instagram Growth: The Follow Status simplifies the integration of Instagram growth strategies into your marketing workflows, making it easier than ever to acquire and engage new followers.
Immediate Engagement: Identify and engage with new followers in real-time, ensuring that your brand's interactions are timely and impactful.
Tailored Communication: Use Klaviyo Flows to craft personalized messages based on Follow Status, creating a more targeted and effective communication strategy.
In conclusion, Gatsby's Follow Status will elevate your brand's Instagram growth automatically. Unlock the potential of streamlined workflows and personalized communication to grow your Instagram following.
