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# PODCAST: Sippin’ and Shippin’ Episode 15 – The Micro-Influencer Movement and How it Can Help Your Brand

by [Admin](https://gatsby.ai/blog/author/admin) on October 14, 2023

Industry

## PODCAST: Sippin’ and Shippin’ Episode 15 – The Micro-Influencer Movement and How it Can Help Your Brand

Brett joined Brian Weinstein and Catilin Postel from [Whiplash](https://whiplash.com/)’s podcast, [Sippin’ and Shippin’](https://www.sippinandshippin.com/) to chat about how Gatsby has helped make influencer marketing an effective and scalable acquisition channel by tapping into your own customer base. In this episode, Brett explains the current shift from mega-influencers to micro-influencers ([read more about that here](https://www.gatsby.ai/post/from-celebrities-to-customers-influencer-marketing-in-a-post-covid-world)), and why having a micro-influencer strategy is key to driving growth and retention. Check it out!

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[https://www.sippinandshippin.com/post/episode-15-the-micro-influencer-movement-and-how-it-can-help-your-brand](https://www.sippinandshippin.com/post/episode-15-the-micro-influencer-movement-and-how-it-can-help-your-brand)

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