"Gatsby solves a major gap for converting social followers onto your email/sms list. The set up was extremely simple. Wish this was around years ago!"
Tyler Z Marketing Manager at J Skis
J Skis makes "the funnest skis in the world" with awesome designs and high quality materials that you won't find in stores. They sell direct to their consumers, and with over 125,000 Instagram followers and high engagement, they have a large audience of consumers that come back to them season after season.
Founded by an avid skier and X-Game medalist, Jason Levinthal has been designing innovative and award winning skis for over 25 years.
As part of their brand and mission, they keep their social strategy fun.
Throughout the year, the brand is known for running high value giveaways, often giving away a free set of skies and a season pass of the winner's choice.
This super compelling offer brings in thousands of entrants, and helps to fill their funnel and Klaviyo flows that drive conversions.
In past promotions, the primary call to action has been to drive people to an onsite popup or landing page to fill out a form to submit their giveaway entry
And while this works great for visitors already on their site, it presents some friction for their 125,000 Instagram followers.
J Skis came to Gatsby with the goal of helping Instagram Users enter their giveaway right from Instagram, while also continuing to have them opt into their Klaviyo email and SMS flows too.
Goal:
Instagram giveaway that grows their email & SMS lists right from Instagram
Solution:
Gatsby Instagram DM Automation for List Growth
Try it live:
DM @j_skis their keyword "freeskis' and join their email or SMS list right from the DM:
Giveaway Setup Steps:
J Skis created 3 Instagram DM auto-replies in Gatsby (10 minute setup):
Step 1: DM Keyword "FREESKIS"
J Skis automatically replies back to that keyword with
"Reply with your phone number of email to enter to win free skis!"
Step 2: Email List Capture
When an Instagram user chooses to reply to Step 1 with their email address, they receive the following branded button in the DM to join their email list:
Step 3: SMS List Capture
When an Instagram user chooses to reply to Step 1 with their phone number, they receive the following branded button in the DM to join their SMS list:
Now with these three simple DM automations, Instagram users can enter their giveaway and subscribe to J Skis' email and/or SMS lists right from Instagram.
This new opt-in flow from DMs is reducing friction and improving user experience.
While its still a bit early to measure the increase that Gatsby is driving for this giveaway compared to previous giveaways, the early feedback is promising.
"So far so good! Our DM inbox was definitely flooded overnight and we’re still getting a bunch of new submissions this morning."
Tyler Z Marketing Manager at J Skis
Gatsby + Klaviyo: Keeping Instagram in Sync
In addition to driving list growth, Gatsby is keeping Instagram and Klaviyo in sync for all the Instagram users that join their lists.
This powerful Gatsby feature of syncing Instagram profile properties and events back to Klaviyo allows brands like J Skis to develop additional value from their Klaviyo subscribers, and bridges the gap between their social efforts and email marketing efforts.
It's easy to segment on lots of social attributes, like if this subscriber follows your brand on Instagram or when they tag you in UGC.
Keep an eye on this case study as their giveaway progresses toward August and we update it with more stats on performance.
What's next?
Learn more about List Growth from DMs
Learn more about our Klaviyo Integration
