--- title: Kinsley Armelle Rewards Social Engagement with Smile.io Loyalty Points & Social Snowball Affiliate Commissions description: Lucy & Co. achieves 5x Sales ROI in just 30 days after moving their Ambassador Program to Gatsby for automations and scale. Discover how they built it. image: https://gatsby.ai/hubfs/Gatsby%20Kinsley%20Armelle%20Case%20Study%20Featured%20Image%20no%20border.png --- [Skip to content](https://gatsby.ai/case-studies/kinsleyarmelle#main-content) [![Gatsby-PoweredByKlaviyo-Logo](https://gatsby.ai/hubfs/Gatsby-PoweredByKlaviyo-Logo.svg "Gatsby-PoweredByKlaviyo-Logo")](http://Gatsby) - [Klaviyo Acqusition](https://www.klaviyo.com/newsroom/gatsby-acquisition) - [Log in](https://next.gatsby.run/login) - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) # Kinsley Armelle Rewards Social Engagement with Smile.io Loyalty Points & Social Snowball Affiliate Commissions by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) on February 13, 2024 [Kinsley Armelle](https://www.kinsleyarmelle.com/)was founded in 2016 by a husband and wife team on the "idea that beautiful, custom jewelry can be great quality but also fairly priced." Learn how they developed and launched their fully automated ambassador program in under 1 week. Their ambassador program uses Gatsby to connect the dots between Instagram & TikTok with Shopify, Klaviyo, Yotpo SMS, Social Snowball and Smile.io Loyalty for a social program that offers something to all their customers - at scale. ## Executive Summary The company built their ambassador signup page, Klaviyo flows, and loyalty integration within 1 week. Below you'll see specific strategies and workflows they designed and we'll update this case study with metrics and results in the coming months. ##### Integrations [Klaviyo](https://gatsby.ai/klaviyo), [Yotpo SMS](https://help.gatsby.ai/en/gatsby-sms-bump-integration), Smile.io (via Klaviyo webhook) --- ## Problem They approached Gatsby to address their three main needs: 1. Sales Growth through organic social and UGC 2. Automating the program, no full-time role available to manage it 3. Scale such that they continue to reward engagement indefinitely --- ## Solution The Kinsely Armelle team designed a landing page designed to outline the program details and get customers opting in: ![Kinsley Armelle Ambassador Signup Page Gatsby](https://gatsby.ai/hs-fs/hubfs/Kinsley%20Armelle%20Ambassador%20Signup%20Page%20Gatsby.png?width=2696&height=1858&name=Kinsley%20Armelle%20Ambassador%20Signup%20Page%20Gatsby.png) #### Ongoing collab offer Ambassadors earn a $5 gift card for every Instagram or TikTok post that tags @kinselyarmelle, up to $25 per month.  Through their Klaviyo flow setup, this program works indefinitely, always reseting each month to allow ambassadors to start posting and earning again - month after month with no management or human intervention.   #### How it looks in Gatsby As customers apply to the Kinsley Armelle ambassador program, their Instagram and TikTok properties show up in Gatsby: ![Gatsby Profiles Example Kinsley](https://gatsby.ai/hs-fs/hubfs/Gatsby%20Profiles%20Example%20Kinsley.png?width=2226&height=1460&name=Gatsby%20Profiles%20Example%20Kinsley.png) They can filter on this data, and deep dive into each profile's details: ![Profile Details Page Gatsby Kinsley](https://gatsby.ai/hs-fs/hubfs/Profile%20Details%20Page%20Gatsby%20Kinsley.png?width=2840&height=1820&name=Profile%20Details%20Page%20Gatsby%20Kinsley.png) And of course open the UGC and see content & engagement stats: ![Kinsley Armelle Instagram UGC example Gatsby](https://gatsby.ai/hs-fs/hubfs/Kinsley%20Armelle%20Instagram%20UGC%20example%20Gatsby.png?width=2162&height=1876&name=Kinsley%20Armelle%20Instagram%20UGC%20example%20Gatsby.png) ### ![Kinsley Armelle Story Example Gatsby](https://gatsby.ai/hs-fs/hubfs/Kinsley%20Armelle%20Story%20Example%20Gatsby.png?width=2108&height=1438&name=Kinsley%20Armelle%20Story%20Example%20Gatsby.png) #### Referral Codes as Story Links To help their ambassadors share their referral codes, they imported their Gatsby codes into Social Snowball, converting their Instagram-branded coupon codes into trackable affiliate links:   #### Klaviyo Integration All of the [social properties sync to Klaviyo:](https://gatsby.ai/klaviyo) ![Gatsby Instagram metrics in Klaviyo](https://gatsby.ai/hs-fs/hubfs/Gatsby%20Instagram%20metrics%20in%20Klaviyo.png?width=1296&height=636&name=Gatsby%20Instagram%20metrics%20in%20Klaviyo.png) When customers apply to be an ambassador, they enter this Klaviyo flow: ![Kinsley Armelle Klaviyo Flow 1](https://gatsby.ai/hs-fs/hubfs/Kinsley%20Armelle%20Klaviyo%20Flow%201.png?width=3420&height=1746&name=Kinsley%20Armelle%20Klaviyo%20Flow%201.png) #### Smile.io (via Klaviyo Webhook) To receive their rewards, Kinsley Armelle hooked Gatsby up with their Smile.io loyalty platform to deliver loyalty points redeemable for $5 and $10 giftcards for the associated social actions. ![Gatsby Smile.io Integration via Klaviyo Webhook](https://gatsby.ai/hs-fs/hubfs/Screenshot%202024-01-25%20at%202.05.28%20PM.png?width=2952&height=1748&name=Screenshot%202024-01-25%20at%202.05.28%20PM.png) Because we don't have a direct integration between Gatsby and Smile.io, Kinsley Armelle used a Klaviyo Flow with a webhook action to hit the Smile.io API for these events ![Klaviyo flow webhook to smile for Gatsby](https://gatsby.ai/hs-fs/hubfs/Klaviyo%20flow%20webhook%20to%20smile%20for%20Gatsby.png?width=2108&height=1742&name=Klaviyo%20flow%20webhook%20to%20smile%20for%20Gatsby.png) ---   ### Flow that works indefinitely: Their flow rewards customers for up to 5 mentions per 30 day period: ![Kinsely Armelle Klaviyo Gatsby flow 5 mentions per 30 days v1](https://gatsby.ai/hs-fs/hubfs/Kinsely%20Armelle%20Klaviyo%20Gatsby%20flow%205%20mentions%20per%2030%20days%20v1.png?width=3420&height=1764&name=Kinsely%20Armelle%20Klaviyo%20Gatsby%20flow%205%20mentions%20per%2030%20days%20v1.png)   What's next?  [Learn more about our Klaviyo Integration](https://gatsby.ai/klaviyo) [Learn more about our Attentive Integration](https://help.gatsby.ai/en/gatsby-attentive) [Learn more about our Gorgias integration](https://gatsby.ai/blog/post/inside-the-integration-connected-social-support-with-gatsby-gorgias) [Schedule a call to see if Gatsby is right for you](https://meetings.hubspot.com/brett-bernstein/website) [Create your Gatsby account](https://next.gatsby.run/signup) Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://gatsby.ai/case-studies/kinsleyarmelle) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://gatsby.ai/case-studies/kinsleyarmelle) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://gatsby.ai/case-studies/kinsleyarmelle) ## Related Articles [![](https://gatsby.ai/hubfs/Lucy%20and%20Co%20Gatsby%20Case%20Study%20Featued%20Image-3.png)](https://gatsby.ai/case-studies/lucyandco) ### [Lucy & Co. achieves 5x Sales ROI in first 30 days and growing fast](https://gatsby.ai/case-studies/lucyandco) [Lucy & Co](https://www.lucyand.co/pages/brand-ambassador). makes the most "beautiful, high quality dog goods" in the market. Learn how they use... by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/Lingua%20Franca%20Birkenstock%20Collab.png)](https://gatsby.ai/case-studies/lingua-franca-early-access) ### [Lingua Franca Converts 500 Instagram Followers into Email & SMS Subscribers for Birkenstock Early Access](https://gatsby.ai/case-studies/lingua-franca-early-access) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/J%20Skis%20Giveaway.png)](https://gatsby.ai/case-studies/j-skis-instagram-giveaway) ### [J Skis Giveaway Converts 1,000+ Followers to Email/SMS in 5 Days](https://gatsby.ai/case-studies/j-skis-instagram-giveaway) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) #### About - [Reviews](https://apps.shopify.com/gatsby/reviews) - [Uptime](https://stats.uptimerobot.com/v6gzwtOoEK) - [Log In](https://next.gatsby.run/login) #### Klaviyo Resources - [Overview](https://gatsby.ai/klaviyo) - [Acquisition](https://www.klaviyo.com/newsroom/gatsby-acquisition) #### Request Access - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) --- [![Absolut theme logo](https://gatsby.ai/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=1080&name=absolut-logomark-nobg.png "Absolut theme logo")](http://Gatsby) ©Copyright 2025. 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