Kinsley Armelle was founded in 2016 by a husband and wife team on the "idea that beautiful, custom jewelry can be great quality but also fairly priced."
Learn how they developed and launched their fully automated ambassador program in under 1 week.
Their ambassador program uses Gatsby to connect the dots between Instagram & TikTok with Shopify, Klaviyo, Yotpo SMS, Social Snowball and Smile.io Loyalty for a social program that offers something to all their customers - at scale.
Executive Summary
The company built their ambassador signup page, Klaviyo flows, and loyalty integration within 1 week.
Below you'll see specific strategies and workflows they designed and we'll update this case study with metrics and results in the coming months.
Integrations
Klaviyo, Yotpo SMS, Smile.io (via Klaviyo webhook)
Problem
They approached Gatsby to address their three main needs:
1. Sales Growth through organic social and UGC
2. Automating the program, no full-time role available to manage it
3. Scale such that they continue to reward engagement indefinitely
Solution
The Kinsely Armelle team designed a landing page designed to outline the program details and get customers opting in:
Ongoing collab offer
Ambassadors earn a $5 gift card for every Instagram or TikTok post that tags @kinselyarmelle, up to $25 per month.
Through their Klaviyo flow setup, this program works indefinitely, always reseting each month to allow ambassadors to start posting and earning again - month after month with no management or human intervention.
How it looks in Gatsby
As customers apply to the Kinsley Armelle ambassador program, their Instagram and TikTok properties show up in Gatsby:
They can filter on this data, and deep dive into each profile's details:
And of course open the UGC and see content & engagement stats:
Referral Codes as Story Links
To help their ambassadors share their referral codes, they imported their Gatsby codes into Social Snowball, converting their Instagram-branded coupon codes into trackable affiliate links:
Klaviyo Integration
All of the social properties sync to Klaviyo:
When customers apply to be an ambassador, they enter this Klaviyo flow:
Smile.io (via Klaviyo Webhook)
To receive their rewards, Kinsley Armelle hooked Gatsby up with their Smile.io loyalty platform to deliver loyalty points redeemable for $5 and $10 giftcards for the associated social actions.
Because we don't have a direct integration between Gatsby and Smile.io, Kinsley Armelle used a Klaviyo Flow with a webhook action to hit the Smile.io API for these events
Flow that works indefinitely:
Their flow rewards customers for up to 5 mentions per 30 day period:
What's next?
Learn more about our Klaviyo Integration
Learn more about our Attentive Integration
Learn more about our Gorgias integration
