Bombshell Sportswear, a premium activewear brand, combined Gatsby’s technology with strategic input from their marketing partner, Fluency Firm, to run a high-impact Instagram giveaway campaign ahead of the holidays.
The results demonstrate the power of a well-executed social strategy in driving engagement, growing email and SMS subscriber lists, and achieving significant sales and ROI.
Campaign:
Bombshell Sportswear hosted a giveaway campaign on Instagram to reward their loyal followers and convert them into Email & SMS subscribers. The team uses Attentive for SMS, and Klaviyo for Email.
The entry mechanism was simple yet effective:
- Make sure you're following @bombshellsportwear
- DM them the keyword "500"
- Then DM your phone number and click "Join SMS List"
- For a bonus entry, DM your email and "Join Email List"
Part 1: Join the brand's SMS List in Attentive:
Part 2: Join the brand's Email List in Klaviyo:
Results
In just a few days, the campaign delivered significant engagement and measurable ROI:
- 1,187 followers entered by DM'ing "500."
- 76% or 903 Instagram Users completed their entry by providing their phone number and joining their Attentive SMS list.
- 75% or 681 of the new SMS Subscribers received a second entry by opting in to Bombshell's Klaviyo email list as well.
Conversion to Sales
Beyond driving social engagement and new email & SMS subscribers, the giveaway translated directly into revenue. Within two weeks of the campaign:
- 356 orders were placed by participants.
- $87,000 in Net Sales generated
While these two weeks included their Black Friday promotions, the results were still very impressive with over a 50x ROI.
Why Gatsby?
By choosing Gatsby, Bombshell Sportswear was able to seamlessly collect new subscribers from Instagram and sync them into their email and SMS platforms. By automating data capture and segmentation, they could quickly engage with their social audience, fostering a sense of exclusivity and urgency leading up to their holiday sales.
The keyword “500” connected directly to Bombshell's marketing stack, enabling them to track and segment these participants as high-value leads for future campaigns.
Key Takeaways
Bombshell Sportswear’s Instagram giveaway shows how brands can leverage Gatsby to:
- Convert Instagram followers into customers
- Grow their Email & SMS lists
- Drive significant sales in a short timeframe through targeted engagement.
Behind The Scenes
Converting Instagram Followers to SMS:
When an Instagram User DM'ed the keyword "500" it kicked off an auto-reply sequence that subscribed the user to their Attentive SMS List:
Step 1: Auto-reply to keyword "500"
"Yay! To finish your entry, reply with your phone number now:"
Step 2: When the user replied with their phone number they received the automated DM to join the brand's Attentive SMS List
Then once they click "Join SMS List", Attentive immediately sent them the confirmation SMS, while Gatsby also simultaneously sent them a reply to their DMs:
Converting Instagram Followers to Email:
75% of these Instagram users also chose to reply with their email address for a second entry. In which they received this auto-responder that opted them into the brand's Klaviyo Email List:
By clicking the 'Join Email List' button, the Instagram User immediately subscribed to the brand's Klaviyo email list - without leaving DMs.
Segmenting in Attentive
With Gatsby’s strong Attentive integration, the keyword “500" along with Instagram attributes like follower counts, synced to Attentive. This allowed the brand to send out targeted messaging to these entrants.
Segmenting in Klaviyo:
Very similar to the Attentive integration, these properties also synced to Klaviyo.
Bombshell Sportswear’s Instagram giveaway showcases how the right tools and strategic support can drive meaningful results.
By using Gatsby to seamlessly connect social engagement to their email and SMS marketing efforts, they turned followers into loyal customers and achieved measurable ROI.
With Fluency Firm’s ongoing guidance, Bombshell is poised to build on this success, continuing to grow their community and strengthen customer relationships through innovative campaigns.
Read More:
Learn more about List Growth from DMs
Learn more about Gatsby / Klaviyo Flow Templates
Learn more about our Klaviyo Integration
