--- title: "Bombshell Sportswear: A Thousand Subscribers and $87K in Sales From Instagram Giveaway" description: Discover how Bombshell Sportswear's Instagram giveaway campaign converted followers into customers, grew their email and SMS lists, and achieved impressive sales and ROI. image: https://gatsby.ai/hubfs/Bombshell%20Sportswear%20SMS%20Capture%20Featured%20Image.png --- [Skip to content](https://gatsby.ai/case-studies/bombshell-sportswear#main-content) [![Gatsby-PoweredByKlaviyo-Logo](https://gatsby.ai/hubfs/Gatsby-PoweredByKlaviyo-Logo.svg "Gatsby-PoweredByKlaviyo-Logo")](http://Gatsby) - [Klaviyo Acqusition](https://www.klaviyo.com/newsroom/gatsby-acquisition) - [Log in](https://next.gatsby.run/login) - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) # Bombshell Sportswear: A Thousand Subscribers and $87K in Sales From Instagram Giveaway by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) on January 11, 2025 - 1187 ##### DM'ed Keyword 1,187 **Instagram** Users DM'ed the keyword to enter the giveaway. - 76% ##### Converted to SMS List 76% (903) of Instagram users who DMed the keyword subscribed to the brand's **Attentive SMS** List. 75% of those subscribers also joined the brand's **Klaviyo email** list for extra entries. "Our team was able to set up a flow through Gatsby within minutes which allowed us to capture a large number of SMS subscribers right before our Black Friday campaign." Christian Zimmermann President and Cofounder, Bombshell Sportswear [Bombshell Sportswear](https://www.bombshellsportswear.com/), a premium activewear brand, combined Gatsby’s technology with strategic input from their marketing partner, [Fluency Firm](https://www.fluencyfirm.com/), to run a high-impact Instagram giveaway campaign ahead of the holidays. The results demonstrate the power of a well-executed social strategy in driving engagement, growing email and SMS subscriber lists, and achieving significant sales and ROI. ### Campaign: Bombshell Sportswear hosted a giveaway campaign on Instagram to reward their loyal followers and convert them into Email & SMS subscribers. The team uses Attentive for SMS, and Klaviyo for Email. The entry mechanism was simple yet effective: - Make sure you're following [@bombshellsportwear](https://www.instagram.com/bombshellsportswear) - DM them the keyword "500" - Then DM your phone number and click "Join SMS List" - For a bonus entry, DM your email and "Join Email List" ##### Part 1: Join the brand's SMS List in Attentive: ![Bombshell Sportswear SMS Capture Gatsby](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportswear%20SMS%20Capture%20Gatsby.png?width=1311&height=667&name=Bombshell%20Sportswear%20SMS%20Capture%20Gatsby.png) ##### Part 2: Join the brand's Email List in Klaviyo: ![Bombshell Sportswear Email Capture Gatsby](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportswear%20Email%20Capture%20Gatsby.png?width=1311&height=667&name=Bombshell%20Sportswear%20Email%20Capture%20Gatsby.png) ### Results In just a few days, the campaign delivered significant engagement and measurable ROI: - **1,187 followers entered** by DM'ing "500." - **76% or 903 Instagram Users** completed their entry by providing their phone number and joining their Attentive SMS list. - **75% or 681 of the new SMS Subscribers** received a second entry by opting in to Bombshell's Klaviyo email list as well. ### Conversion to Sales Beyond driving social engagement and new email & SMS subscribers, the giveaway translated directly into revenue. Within two weeks of the campaign: - **356 orders** were placed by participants. - **$87,000 in Net Sales** generated While these two weeks included their Black Friday promotions, the results were still very impressive with over a 50x ROI. ### Why Gatsby? By choosing Gatsby, Bombshell Sportswear was able to seamlessly collect new subscribers from Instagram and sync them into their email and SMS platforms. By automating data capture and segmentation, they could quickly engage with their social audience, fostering a sense of exclusivity and urgency leading up to their holiday sales. The keyword “500” connected directly to Bombshell's marketing stack, enabling them to track and segment these participants as high-value leads for future campaigns. ### Key Takeaways Bombshell Sportswear’s Instagram giveaway shows how brands can leverage Gatsby to: - Convert Instagram followers into customers - Grow their Email & SMS lists - Drive significant sales in a short timeframe through targeted engagement. #### Behind The Scenes ##### Converting Instagram Followers to SMS: When an Instagram User DM'ed the keyword "500" it kicked off an auto-reply sequence that subscribed the user to their Attentive SMS List: Step 1: Auto-reply to keyword "500" *"Yay! To finish your entry, reply with your phone number now:"* Step 2: When the user replied with their phone number they received the automated DM to join the brand's Attentive SMS List ![Bombshell Sportswear 500 keyword reply](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportswear%20500%20keyword%20reply.png?width=960&height=660&name=Bombshell%20Sportswear%20500%20keyword%20reply.png) ![Bombshell Sportswear SMS Capture Autoreply Gatsby setup](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportswear%20SMS%20Capture%20Autoreply%20Gatsby%20setup.png?width=1259&height=822&name=Bombshell%20Sportswear%20SMS%20Capture%20Autoreply%20Gatsby%20setup.png) Then once they click "Join SMS List", Attentive immediately sent them the confirmation SMS, while Gatsby also simultaneously sent them a reply to their DMs: ![Bombshell Sportwear SMS Confirmation](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportwear%20SMS%20Confirmation.png?width=836&height=667&name=Bombshell%20Sportwear%20SMS%20Confirmation.png) ##### Converting Instagram Followers to Email: 75% of these Instagram users also chose to reply with their email address for a second entry. In which they received this auto-responder that opted them into the brand's Klaviyo Email List: ![Bombshell Sportswear collecting email address](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportswear%20collecting%20email%20address.png?width=924&height=660&name=Bombshell%20Sportswear%20collecting%20email%20address.png) ![Bombshell Sportswear Email Capture Gatsby setup](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Sportswear%20Email%20Capture%20Gatsby%20setup.png?width=602&height=393&name=Bombshell%20Sportswear%20Email%20Capture%20Gatsby%20setup.png) By clicking the 'Join Email List' button, the Instagram User immediately subscribed to the brand's Klaviyo email list - without leaving DMs. ##### Segmenting in Attentive With Gatsby’s strong Attentive integration, the keyword “500" along with Instagram attributes like follower counts, synced to Attentive. This allowed the brand to send out targeted messaging to these entrants. ![Gatsby Keyword in Attentive](https://gatsby.ai/hs-fs/hubfs/Gatsby%20Keyword%20in%20Attentive.png?width=1259&height=822&name=Gatsby%20Keyword%20in%20Attentive.png) ##### Segmenting in Klaviyo: Very similar to the Attentive integration, these properties also synced to Klaviyo. ![Bombshell Klaviyo Integration](https://gatsby.ai/hs-fs/hubfs/Bombshell%20Klaviyo%20Integration.png?width=602&height=393&name=Bombshell%20Klaviyo%20Integration.png) Bombshell Sportswear’s Instagram giveaway showcases how the right tools and strategic support can drive meaningful results. By using Gatsby to seamlessly connect social engagement to their email and SMS marketing efforts, they turned followers into loyal customers and achieved measurable ROI. With Fluency Firm’s ongoing guidance, Bombshell is poised to build on this success, continuing to grow their community and strengthen customer relationships through innovative campaigns.   Read More: [Learn more about List Growth from DMs](https://gatsby.ai/klaviyo-list-growth) [Learn more about Gatsby / Klaviyo Flow Templates](https://help.gatsby.ai/en/klaviyo-flow-library-gatsby-templates) [Learn more about our Klaviyo Integration](https://gatsby.ai/klaviyo) [Schedule a call to see if this strategy works for you](https://gatsby.ai/meetings/brett-bernstein/listgrowth) [Create your Gatsby account](https://next.gatsby.run/signup) Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://gatsby.ai/case-studies/bombshell-sportswear) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://gatsby.ai/case-studies/bombshell-sportswear) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://gatsby.ai/case-studies/bombshell-sportswear) ## Related Articles [![](https://gatsby.ai/hubfs/Baileys%20CBD%20(1).png)](https://gatsby.ai/case-studies/baileys-cbd) ### [Bailey’s CBD: Instagram Bio 'Always On' Campaign Achieves 83% Subscriber Conversion Rate](https://gatsby.ai/case-studies/baileys-cbd) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/Lingua%20Franca%20Birkenstock%20Collab.png)](https://gatsby.ai/case-studies/lingua-franca-early-access) ### [Lingua Franca Converts 500 Instagram Followers into Email & SMS Subscribers for Birkenstock Early Access](https://gatsby.ai/case-studies/lingua-franca-early-access) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/Evereve%2020th%20anniversary%20campaign%20case%20study%20featured%20image%20gatsby.png)](https://gatsby.ai/case-studies/evereve) ### [Evereve Achieves 91% Email & SMS Opt-In Rate from Giveaway, Generating $500K in Net Sales over 3 months](https://gatsby.ai/case-studies/evereve) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) #### About - [Reviews](https://apps.shopify.com/gatsby/reviews) - [Uptime](https://stats.uptimerobot.com/v6gzwtOoEK) - [Log In](https://next.gatsby.run/login) #### Klaviyo Resources - [Overview](https://gatsby.ai/klaviyo) - [Acquisition](https://www.klaviyo.com/newsroom/gatsby-acquisition) #### Request Access - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) --- [![Absolut theme logo](https://gatsby.ai/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=1080&name=absolut-logomark-nobg.png "Absolut theme logo")](http://Gatsby) ©Copyright 2025. All rights reserved - [Privacy](https://gatsby.ai/privacy) - [Terms](https://gatsby.ai/terms) - [Contact](https://gatsby.ai/contact) - [Help Articles](https://gatsby.ai/help) - [Login](https://next.gatsby.run/login) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Brett Bernstein", "url" : "https://gatsby.ai/case-studies/author/brett-bernstein" }, "dateModified" : "2025-01-14T15:38:33.577Z", "datePublished" : "2025-01-11T17:22:38.000Z", "headline" : "Bombshell Sportswear: A Thousand Subscribers and $87K in Sales From Instagram Giveaway", "image" : [ "https://gatsby.ai/hubfs/Bombshell%20Sportswear%20SMS%20Capture%20Featured%20Image.png" ], "mainEntityOfPage" : { "@id" : "https://gatsby.ai/case-studies/bombshell-sportswear", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://gatsby.ai/hubfs/Gatsby%20logo%20buffer%20space%20(2).png" }, "name" : "Gatsby" } } ```