--- title: "Candylab Toys: Halloween Giveaway Drives Nearly 82% Email Opt-in Rate with Gatsby" description: Candylab Toys' Halloween giveaway achieves an 82% email opt-in rate using Gatsby, significantly boosting their email and SMS lists while driving sales conversions. image: https://gatsby.ai/hubfs/Candylab%20Spooky%20Giveaway%20Email%20Capture.png --- [Skip to content](https://gatsby.ai/case-studies/candylab-halloween-giveaway#main-content) [![Gatsby-PoweredByKlaviyo-Logo](https://gatsby.ai/hubfs/Gatsby-PoweredByKlaviyo-Logo.svg "Gatsby-PoweredByKlaviyo-Logo")](http://Gatsby) - [Klaviyo Acqusition](https://www.klaviyo.com/newsroom/gatsby-acquisition) - [Log in](https://next.gatsby.run/login) - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) # Candylab Toys: Halloween Giveaway Drives Nearly 82% Email Opt-in Rate with Gatsby by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) on October 28, 2024 - 582 ##### DM'ed 'Hearse" 582 Candylab followers commented or DM'ed "Hearse" to enter the giveaway over 5 days - 82% ##### Converted to Email List 82% (472) of users who sent the keyword subscribed to the Klaviyo email list and 10% (41) of them also joined their Klaviyo SMS list for additional VIP perks. "Gatsby has been incredibly valuable towards optimizing our customer acquisition funnel." Ian Friedman Consumer Growth Manager at Candylab Toys   [Candylab Toys](https://www.candylabtoys.com/), a designer and maker of wooden toy cars, brings a modern twist to vintage cars with meticulous craftsmanship. With a highly engaged Instagram following of around 65,000 fans, Candylab is always looking for innovative ways to grow its audience and engage with its community. To optimize their email and SMS marketing, they partner with [Reve](https://www.wereve.ca/), a marketing agency specializing in Klaviyo, For Halloween, the team turned to Gatsby to power a giveaway that resonated with their fans and drove impressive results. ![CandyLab Instagram Post Hearse Example Gatsby](https://gatsby.ai/hs-fs/hubfs/CandyLab%20Instagram%20Post%20Hearse%20Example%20Gatsby.png?width=602&height=393&name=CandyLab%20Instagram%20Post%20Hearse%20Example%20Gatsby.png) "Gatsby is an incredible list building tool! Setting it up was quick and easy, and it’s really helped us support brands like Candylab in growing their lists." Debbie Collins Founder at Reve ### Campaign Details In the spirit of Halloween, Candylab Toys launched a 5-day giveaway featuring their latest spooky toy car release, the Hearse. The campaign was promoted through three Instagram posts, including a Collab post with designer Joey Ruiter, an influencer who adds another 11,000 Instagram followers to the campaign's reach. Candylab and the influencer's followers could enter by DMing or commenting the keyword ‘HEARSE' on the Instagram post. ### Key Stats - Instagram followers: 63,000 - Influencer collaboration: +11,000 followers - 582 people entered the giveaway with the keyword ‘HEARSE’ - 472 participants (82%) completed their entry by subscribing to Candylab’s Klaviyo email list from their DMs - 41 of these email subscribers also opted to provide their phone number and join Candylab’s SMS list for additional VIP perks ### How It Worked ###### Instagram Collaborator Post Expands Reach ![Candylab Collab Post Example Gatsby Giveaway](https://gatsby.ai/hs-fs/hubfs/Candylab%20Collab%20Post%20Example%20Gatsby%20Giveaway.png?width=602&height=535&name=Candylab%20Collab%20Post%20Example%20Gatsby%20Giveaway.png) Candylab also announced the giveaway to their email subscribers, encouraging them to engage with them on Instagram. ![Candylab Email Announcement example](https://gatsby.ai/hs-fs/hubfs/Candylab%20Email%20Announcement%20example.png?width=602&height=393&name=Candylab%20Email%20Announcement%20example.png)   "We are so excited about our new tool, Gatsby!" Ian Friedman Consumer Growth Manager at Candylab Toys #### Converting Instagram Followers to Email: When an Instagram User commented or messaged them the keyword of "HEARSE" it kicked off a DM flow that subscribed them to their Klaviyo email list: ![Candylab Gatsby Email Capture Flow](https://gatsby.ai/hs-fs/hubfs/Candylab%20Gatsby%20Email%20Capture%20Flow.png?width=602&height=314&name=Candylab%20Gatsby%20Email%20Capture%20Flow.png) #### Converting Instagram Followers to SMS: After subscribing to Candylab's Klaviyo email list above, the Instagram user received a confirmation message that explained how they could join the team's VIP list on SMS for additional perks: ![Candylab Gatsby SMS Capture](https://gatsby.ai/hs-fs/hubfs/Candylab%20Gatsby%20SMS%20Capture.png?width=602&height=445&name=Candylab%20Gatsby%20SMS%20Capture.png) Thanks to Gatsby’s deep Klaviyo integration, the keyword “HEARSE" synced to Klaviyo, allowing for deeper segmentation and campaign specific email flows. ![Candylab DM keyword Gatsby](https://gatsby.ai/hs-fs/hubfs/Candylab%20DM%20keyword%20Gatsby.png?width=602&height=393&name=Candylab%20DM%20keyword%20Gatsby.png) Results: - **Total Participants:** 582 - **New Email Subscribers:** 472 (82% conversion rate) - **New SMS Subscribers:** 41 (10% of Email also joined on SMS) - **Conversion to Paying Customers:** Nearly 2.5% of entrants converted on their Shopify store in the first week Candylab’s Halloween giveaway not only captured the festive spirit but also significantly boosted their email and SMS lists. Of the 582 entries, 472 people subscribed to their Klaviyo email list, representing a nearly 82% opt-in rate. Additionally, 41 of these subscribers provided their phone numbers to receive VIP perks via SMS. Just a week after the giveaway launched, 12 of these new subscribers have already purchased products from Candylab’s Shopify store, representing a 2.5% conversion rate to sales so far.   "We're excited to keep using Gatsby as we continue to grow our ecom biz and socials." Ian Friedman Consumer Growth Manager at Candylab Toys   Read More: [Learn more about List Growth from DMs](https://gatsby.ai/klaviyo-list-growth) [Learn more about Gatsby / Klaviyo Flow Templates](https://help.gatsby.ai/en/klaviyo-flow-library-gatsby-templates) [Learn more about our Klaviyo Integration](https://gatsby.ai/klaviyo) [Schedule a call to see if this strategy works for you](https://gatsby.ai/meetings/brett-bernstein/listgrowth) [Create your Gatsby account](https://next.gatsby.run/signup) Spread the word: [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://gatsby.ai/case-studies/candylab-halloween-giveaway) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://gatsby.ai/case-studies/candylab-halloween-giveaway) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://gatsby.ai/case-studies/candylab-halloween-giveaway) ## Related Articles [![](https://gatsby.ai/hubfs/Functional%20Tennis%20(1).png)](https://gatsby.ai/case-studies/functional-tennis) ### [Functional Tennis: 78% of Giveaway Entrants Converted to Subscribers](https://gatsby.ai/case-studies/functional-tennis) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/Bombshell%20Sportswear%20SMS%20Capture%20Featured%20Image.png)](https://gatsby.ai/case-studies/bombshell-sportswear) ### [Bombshell Sportswear: A Thousand Subscribers and $87K in Sales From Instagram Giveaway](https://gatsby.ai/case-studies/bombshell-sportswear) by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) [![](https://gatsby.ai/hubfs/Natural%20Jackson%20Gatsby%20Case%20Study%20Featured%20Image.png)](https://gatsby.ai/case-studies/natural-jackson-content-dms) ### [How Natural Jackson Scaled Klaviyo Email Growth With a Content-First DM Strategy](https://gatsby.ai/case-studies/natural-jackson-content-dms) [**Natural Jackson**](https://naturaljackson.com/) is a fast-growing wellness brand with over 415,000 Instagram followers. The team... by [Brett Bernstein](https://gatsby.ai/case-studies/author/brett-bernstein) #### About - [Reviews](https://apps.shopify.com/gatsby/reviews) - [Uptime](https://stats.uptimerobot.com/v6gzwtOoEK) - [Log In](https://next.gatsby.run/login) #### Klaviyo Resources - [Overview](https://gatsby.ai/klaviyo) - [Acquisition](https://www.klaviyo.com/newsroom/gatsby-acquisition) #### Request Access - [Interest List](https://forms.monday.com/forms/b4f2fec28b2353cd0aba572298cfd98e?r=use1) --- [![Absolut theme logo](https://gatsby.ai/hs-fs/hubfs/raw_assets/public/@marketplace/Kohorta/Absolut/images/brand/absolut-logomark-nobg.png?width=30&height=1080&name=absolut-logomark-nobg.png "Absolut theme logo")](http://Gatsby) ©Copyright 2025. 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