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Instagram DMs, meet Klaviyo

by Admin on

Now Live: Sync Instagram DMs into Klaviyo with Gatsby

We’ve all experienced that “it’s magic!” moment when a brand seamlessly connects the dots across platforms.

Like when all your support conversations - email, chat, and phone - live in one thread.

Or when your in-store and online purchases show up under the same account.

Or when your social interactions - comments, follows, UGC, and now even DMs - actually shape how the brand responds to you across channels.

Now, with Gatsby, you can sync Instagram DMs into Klaviyo - bringing social and owned channels into one view.

This update makes it easier than ever to segment, automate, and personalize your Klaviyo marketing based on what your customers are saying to you on Instagram.

Gatsby Klaviyo DMd on Social Graphic 1

What’s New?
When a subscriber sends your brand an Instagram DM, Gatsby will create a new event in Klaviyo, giving you access to:

  • The message content

  • The sender’s Instagram handle

  • Their follower count, follow status and more

You can now use this data to trigger Klaviyo flows, build targeted segments, and create personalized experiences based on direct social interactions.

When Does This Event Fire?
The event will appear in Klaviyo only if the subscriber has already provided you with their email or phone number via a Gatsby-powered DM flow or form.

All the more reason to keep a consistent campaign cadence going that converts followers into subscribers; utilizing strategies like Instagram giveaways, early-access offers and simple evergreen CTAs in your bio.

Check out our case studies for inspiration.

Why It Matters
Social is often one of the most engaged marketing channels, but historically, it’s been hard to connect that engagement back to your owned channels like email, sms and loyalty.

With this release, Gatsby helps you bridge that gap. Now, every DM is:

  • A signal

  • A conversion opportunity

  • A data point you can act on across Klaviyo marketing

For example, create a Klaviyo segment of customers who DM'd you in the past 30 days or have sent a DM with "early access".

Gatsby Klaviyo DMd on Social Graphic 2

Getting Started
If you’re already using Gatsby and Klaviyo, this update is live in your account. No action is needed to enable it - just ensure your DM campaigns are collecting email or phone to associate the incoming message with a profile.

Want help setting up your next DM campaign? Contact us for support.

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