Jen Jones helps home owners tackle renovations. Through her personal business (Renovate with Jen Jones) and her podcast (Renovation Nation Club), Jen is a renovation expert that provides advice and resources to help anyone achieve their 'dream home' goals.
Realizing that home renovations are very social, especially for inspiration, Jen looked to connect with and grow her brand's social audience. One of the key opportunities she sought out was to provide resources to her audience, right through Instagram, where they are.
Send a DM to @renovatewithjenjones with the keyword 'consents' and you'll receive a link to her ebook: The NZ Homeowner’s Guide to Council Consents.
This is a seamless way to drive social traffic right to your 'Add to Cart' page for a particular product.
After the success of the first Add-To-Cart campaign, Jen launched a second one promoting Your Guide to Choosing Furniture & Furnishings.
DM @renovatewithjenjones the key phrase "finishing touches" to receive this auto-reply and get a link to her ebook:
While the first campaign above drove Instagram Users to 'add to cart', this second campaign offers them free content in exchange for entering their email and joining the newsletter list in Klaviyo.
And then after clicking the "Yes please, send me the freebies!" button, the Instagram user receives an email (sent via Klaviyo) with the free ebooks.
Jen Jones is effectively converting Instagram followers into email subscribers with this DM Automation.
What's next?
Learn more about List Growth from DMs
Learn more about our Klaviyo Integration
Schedule a call to see if this strategy works for you