Retailer Rewards Instagram Engagement with DataCandy Loyalty, Adding 53% More Followers

Written by Brett Bernstein | Jan 8, 2025 10:26:26 PM

A national retail chain specializing in secondhand and affordable goods powers its loyalty program with DataCandy.

With the vibrant "thrifthaul" community on Instagram and TikTok, this thrift store retail chain became one of the first brands to pilot DataCandy’s latest feature to seamlessly integrate social engagement into their loyalty offerings. These social loyalty features are powered through the all new Gatsby integration in the background.

This social enhancement allows the retailer to reward loyalty members not only for purchases but also for engaging with the brand on Instagram, creating a dynamic, social-driven loyalty experience.

Program Details

The retailer launched this pilot to seamlessly integrate Instagram engagement into their existing loyalty program through DataCandy's new Gatsby-powered feature.

The campaign invites loyalty members to connect their Instagram account, follow the retailer on Instagram, and tag the retailer in posts featuring their favorite thrift finds.

Each interaction earns loyalty points, encouraging members to showcase their unique style and thrift hauls, while expanding the brand’s reach across social media.

Key Stats

Early results from the campaign after just 1 month show strong engagement:

738 loyalty members have connected their Instagram accounts.
116 members followed the retailer on Instagram, each receiving loyalty points.
53% of new followers during the pilot period were loyalty members
12 members tagged the retailer in their Instagram posts, extending brand visibility to over 45,000 new users and generating 3,000+ likes.

This pilot has allowed the retailer to amplify its social presence and foster a deeper connection with its most engaged customers, all with minimal setup effort and

How It Works

Loyalty members can now enter their Instagram handle into their profile and earn 25 points for connecting their IG account.

After submitting their Instagram handle, loyalty members unlock additional social rewards, including 25 points for following the retailer on Instagram and 15 points each time they share a Story, Post, or Reel showcasing their thrift finds.

These points can then be redeemed for cash discounts at any retailer location, effectively bridging the gap between social engagement and in-store shopping experiences.