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Evry Jewels Scales Ambassador UGC with Gatsby

by Brett Bernstein on

"Tracking the content of over 100,000 affiliates in our Evry Insider program was extremely time-consuming and nearly impossible. Evry needed a scalable way to encourage affiliates to create more UGC and track engagement."

Lia Pasternak Dir. of Influencer Marketing, Evry Jewels

Overview

Evry Jewels, a top fashion brand, runs ‘Evry Insiders’ - their thriving ambassador program with over 100,000 affiliates.

With GoAffPro effectively managing their referral codes and commission tracking, Evry Jewels needed a way to measure and engage with their ambassadors on Instagram and TikTok too.

By integrating Gatsby with GoAffPro and Klaviyo, Evry Jewels unlocked a seamless way to track their ambassador UGC, automate social engagement, and streamline their ambassador communication.

EvryJewels GoAffPro signup form syncs to Gatsby

The brand’s ambassador signup form, powered by GoAffPro, automatically syncs Instagram and TikTok details into their Gatsby account to automate UGC tracking and engagement.

"Gatsby’s integration with Klaviyo and GoAffPro has been a big win for Evry Jewels. It has allowed us to seamlessly add social incentives to our affiliate program."

Lia Pasternak Dir. of Influencer Marketing, Evry Jewels

Challenges

  • Tracking UGC at Scale: With thousands of ambassadors actively posting about Evry Jewels, the brand lacked visibility into who was creating great content and how often.

  • Automated Engagement: There was no streamlined way to acknowledge ambassador-generated posts or incentivize continued Instagram and TikTok engagement.

  • Segmented Communication: Evry Jewels needed a solution to manage ongoing campaigns and rewards exclusively for their ambassador community.

Solution

Evry Jewels imported their existing 100,000 'Insiders' / ambassadors into Gatsby, ensuring a seamless sync. Furthermore, every new ambassador that signs up through their GoAffPro ambassador signup form automatically syncs into their Gatsby account, reflecting their growing ambassador database in real-time.

To drive engagement, Evry Jewels runs a weekly social campaign exclusively for their ambassadors.

"Gatsby has not only helped us effortlessly track content and identify our best-performing creators, but also enabled us to set up rewards that motivate them to keep creating!"

Lia Pasternak Dir. of Influencer Marketing, Evry Jewels

Step 1:

Ambassadors who tag @evryjewels on Instagram or TikTok and include #ejcollab automatically enter that week's giveaway.


evryjewels_ejcollab_posts

A snapshot from Gatsby displaying Instagram and TikTok UGC by their ambassadors with hashtag #ejcollab


Step 2:

Using Gatsby’s integration with Klaviyo, each ambassador who tags the brand and uses that hashtag receives an automated email from a corresponding Klaviyo flow, acknowledging their Instagram or TikTok content and confirming their entry into the weekly giveaway.


Klaviyo Event from Gatsby for ejcollab

A Klaviyo screenshot showing how the ambassador's mention event, including hashtag #ejcollab, syncs seamlessly to their profile


Klaviyo Flow for ejcollab

A Klaviyo screenshot illustrating the automated flow triggered by the ambassador mention event


Gatsby’s sync with Klaviyo allows Evry Jewels to communicate with their ambassadors at scale, offering real-time recognition and incentives for their ambassadors.


Results

  • Consistent UGC Growth: Ambassadors are consistently encouraged to create content, increasing brand mentions and visibility. They're averaging about 800-1,000 new TikTok UGC published by their ambassadors every month.

  • Automated Engagement: Thousands of ambassadors receive timely, personalized email responses at scale.

  • Stronger Community Connection: By streamlining ambassador communication, Evry Jewels fosters a more engaged and loyal brand community.

"Now, our affiliates and ambassadors can engage with the brand and earn rewards for sharing us with their friends and followers on Instagram and TikTok—in addition to the sales they generate through their GoAffPro referral link—with just a few clicks. Honestly, it’s been a total lifesaver!""

Lia Pasternak Dir. of Influencer Marketing, Evry Jewels

Key Takeaways

By integrating Gatsby with GoAffPro and Klaviyo, Evry Jewels transformed its ambassador program into a scalable, automated engine for brand advocacy. The ability to track social engagement, incentivize participation, and personalize communication at scale enables them to maintain a thriving community of brand advocates while minimizing manual work.

Want to streamline your ambassador program like Evry Jewels? Book a demo with Gatsby today!

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