Since launching DM Auto-Replies in 2023, Gatsby has transformed how brands use Instagram DMs and comments - turning every interaction into list growth, ambassador signups, and high-value engagement.
What started as a simple auto-reply tool has evolved into a powerful automation engine for giveaways, contests, ambassador programs, and social commerce.
List Growth from DMs & Comments
- A user comments or DMs a keyword
- Gatsby automatically replies, guiding them to enter their email/SMS.
- Their contact details sync to Klaviyo, Attentive, and other platforms, fueling zero-party data growth at scale.
Expanded Auto-Reply Features
- Instagram Giveaway & Contest Automation: Capture entries and convert participants into long-term subscribers. See case studies.
- Story Auto-Replies (Launched 2023): Automatically engage when tagged in a Story, with filters for follower count or engagement history.
- Ambassador & Collab Management: Auto-reply to inbound DMs with application links, VIP perks, or next steps.
- Ad & Campaign Optimization: Use keyword-triggered DMs to turn ad traffic into subscribers and customers. See case study.
From early automation to today’s seamless Instagram-to-CRM connection, Gatsby turns every comment, DM, or Story mention into a list growth opportunity—helping brands maximize their social reach, giveaways, and marketing ROI.