---
title: Gatsby
description: "Business The Future of Influencers: What We Predict For 2019 This year, marketers and consumers became more focused on micro-influencers (and subsequently,"
---

[Gatsby Blog](https://gatsby.ai/blog)

# [Gatsby](https://gatsby.ai/blog/post/the-future-of-influencers-what-we-predict-for-2019)

 Written by [Admin](https://gatsby.ai/blog/author/admin) | Oct 12, 2023 7:45:44 PM

Business

## The Future of Influencers: What We Predict For 2019

This year, marketers and consumers became more focused on micro-influencers (and subsequently, [nanoinfluencers](https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html)) thanks to a growing desire for authentic endorsements. So what’s ahead for 2019? Here are our top predictions based on trends we’ve observed, feedback from our customers, and our own proprietary data.

### ‍**Make way for nanoinfluencers**‍

[Defined by The New York Times](https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html) as “people who have as few as 1,000 followers and are willing to advertise products on social media”, these influential customers are the new darlings of influencer marketing, and for great reason: their messaging is authentic, especially if you reach out to nanoinfluencers that are already buying your product. Doing that helps you find more customers like your customers - the holy grail of marketing.

### ‍**Authenticity reigns supreme**

Social consumers are more savvy than ever, and are quick to call out a product endorsement that doesn’t feel authentic or is too obviously a transactional agreement ([even celebrities are getting into it and calling out their peers](https://www.fastcompany.com/90273742/this-good-place-star-is-expertly-trolling-celebrity-instagram-influencers)). It is the brand’s job to carefully vet influencers who match the target demographic, but it’s even better to find actual customers with a devoted following on social media to create authentic content that will eventually lead to more customer acquisition. That’s where [Gatsby](https://gatsby.run/signup) comes into play.**‍**

### **Quality over quantity**

Marketers used to look solely at an influencer’s follow count to gauge an ROI for a sponsored post. But now, it’s becoming clear that other metrics – specifically, engagement – are a better indicator of future ROI. What’s the point of partnering with an influencer on a post if none of their followers will interact with it?

### **Influencers are the fastest growing customer-acquisition channel**

Brands spent more on influencer marketing budgets in 2018 than ever before, with [62% of marketers increasing their influencer marketing budgets](https://www.emarketer.com/content/is-influencer-marketing-everything-it-can-be). Influencer marketing is expected to become a [$5-10 billion industry by 2020](http://mediakix.com/2018/03/influencer-marketing-industry-ad-spend-chart/#gs.f7e0RWs) (reality check: that’s nearly 1 year away!).

### **Storytelling succeeds**

It’s no secret that successful marketing lies within the ability to create and tell a story. This idea translates to social media too, thanks to new developments with video marketing (think: Instagram Live, Instagram Stories, Facebook Live and Snapchat). Video marketing brings the brand to life and enables influencers to tell and take part in the brand’s story with more engaging content.

### **It’s (still) all about Instagram**

Of all social media platforms, Instagram remains the overwhelming preference for influencers with [99% preferring it to all other channels](https://www.socialmediatoday.com/news/the-brand-value-of-influencer-marketing-in-2018-infographic/520810/). Unsurprisingly, it also has the most influence on consumers’ shopping behavior, with [72% using it to inform a purchase](https://www.impactbnd.com/blog/influence-of-instagram-on-buying-infographic).

### **So how are we thinking about these trends for** [**Gatsby**](https://www.gatsby.ai/)**?**

We believe we're in a paradigm shift from traditional print marketing to digital marketing to now finally enabling brands to target the bullseye. Our strategy continues to be about helping you find & engage more customers like your current customers. We're taking these predictions into consideration as we prioritize and build out new features and functionality. Exciting year ahead!

‍

[View full post](https://gatsby.ai/blog/post/the-future-of-influencers-what-we-predict-for-2019)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Admin"
  },
  "dateModified" : "2023-10-12T19:45:44.858Z",
  "datePublished" : "2023-10-12T19:45:44Z",
  "headline" : "The Future of Influencers: What We Predict For 2019",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://gatsby.ai/blog/post/the-future-of-influencers-what-we-predict-for-2019",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 0.0,
      "url" : "https://21965529.fs1.hubspotusercontent-na1.net/hubfs/21965529/Gatsby%20logo%20with%20icon.svg",
      "width" : 0.0
    },
    "name" : "Gatsby Blog"
  }
}
```