Grady's Cold Brew
Grady's is among the nation's largest manufacturers of cold brew coffee.
The company has been looking to increase online conversions to their website, as well as activate their growing fanbase.
They needed a solution that would not take a lot of time, but had the flexibility for marketing messaging and would help identify the social graphs of their customers.
This case study is based on their first quarter results.
With Gatsby, Grady's has been able to identify 102 customers who are potential micro-influencers for the brand
Unlike other tools, Grady's is able to find true fans with genuine reach who already have interest in the brand.
@eddiearecco630 real followers
240 real followers
@rachelyhe1,400 real followers
Since launching with Gatsby the team at Grady's has been able to focus elsewhere.
"Using Gatsby was so simple, and has helped with customer acquisition and conversion. We're now able to allocate time and resources to other areas." - Kyle Furlong, Brand Strategist at Grady's
Less than 1 hour spent setting up and managing Gatsby in the past 4 months
Plays Nice With Others
Gatsby works concurrently with an existing loyalty program and holiday promotions.
Grady's Is All About Premium Quality
"We are the top cold brew and cold brew concentrate coffee available on the market, and partner with companies that hold themselves to the same level of quality. Teaming up with Gatsby's high-quality, customizable solution just made sense for us."
-Kyle Furlong, Brand Strategist at Grady's
"Grady's Cold Brew runs a 15,000 sq. ft. brewery in the Bronx"