Case Study: Coloured Raine
Coloured Raine is a cosmetics line founded in 2013. It's known for it's bold and colorful hues.
The team is active on Instagram (608k real followers / 396 following) and leverages traditional influencer marketing along with affiliates. They came to Gatsby to complement their social strategy, and identify customers that would make good micro-influencers.
They spent about 30 minutes designing and launching their Gatsby promotion, and within the first 3 weeks, received:
- 1,456 customers social profiles
- 1,456 email addresses for site visitors
- 432 new Instagram followers
- 352 authentic Facebook shares
- 110 authentic tweets
Of their 97,970 page loads in that time frame, 14% resulted in a click on the Gatsby button. Because they average more than 1 page load per site visitor, we can extrapolate that >25% of site visitors clicked their Gatsby button.
They identified customers that would make genuine micro-influencers, like:
3,900 Instagram followers
Cindy Louis (ohsococoa)
35,000 Instagram followers
Annjhelica Reyes (aikaesthetics)
41,800 Instagram followers