The Holidays are officially here and online retailers are scheming about how to leverage their online sales. One of the key trends boosting e-commerce holiday sales this season, unsurprisingly, is social media as shopping inspiration. The millennial generation in particular turns to social media influencers and friends to help make their buying decisions. Considering the fact that the average person spends around 1 hour and 40 minutes per day browsing social media channels and that online sales are expected to hit over $100 billion for the first time, we wanted to equip you with some tips on how to maximize your sales.
Here are some ideas for promotions you can run with Gatsby:
- Offer a discount
Who doesn’t love a good deal? By offering a discount, the customer is likely to buy a lot more than just one item that they originally planned on purchasing.
- Offer a credit
Rebates or credit towards a next purchase is a great way to get customers coming back to shop on your site. By giving your customers even $10 for spending $75, $15 for $100, etc. it them an even greater incentive to earn more and make that second purchase.
- Offer free shipping
Shipping costs can be a pain and depending on where your customer is located, those costs can be high. 68.81% is the average documented online shopping cart abandonment rate. Want to know the number one reason why a customer abandons their cart during checkout? Extra costs too high (shipping, taxes, fees). By offering free shipping, your decreasing the chances of cart abandonment.
- Offer discounted shipping
Can’t offer completely free shipping? Try offering discounted shipping. Again, if you’re able to communicate to the customer that they can save on their shipping costs by even a couple of dollars, you will increase their likelihood to buy.
If you’re interested in tying these promotions in with social media, our tool can do just that. Gatsby allows you to offer these promotions in exchange for a social media shoutout – giving you the chance to leverage the influence of your customer on their friends/followers. Let us help you increase your sales, capture data, and get social this holiday season. Plus, we’re offering a free 14-day free trial and a special launch pricing of $39/mo. before January 1st.